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Did you know BeautyCounter is guilty of the “Pink Tax”?
[This article is now available in audio on YouTube]
BeautyCounter is one of the latest companies to trend in at-home MLMs. We’ve all been to a Mary Kay party (or Avon, or Pure Romance, or Arbonne), and now BeautyCounter has emerged to be “not like the other girls.”
Touting their “Better Beauty” movement dedicated to “clean” ingredients and advocacy for a “better future,” they nevertheless think it is good practice to charge more for products that are marketed toward women than for equal products that are marketed toward men.
This is known as the “Pink Tax” but that’s just a cutesy way of saying “Gender Discrimination.”
The soap bars depicted above are not the only culprit. Let’s take a look at a couple other examples of retail pricing I pulled from their website today.
CounterMan Exfoliating Cleanser | $25 | 6 fl oz | $4.17/oz
CounterStart Cococream Cleanser | $20 | 4 fl oz | $5.00/oz
CounterControl Clear Pore Cleanser | $26 | 5 fl oz | $5.20/oz
CounterMatch Refresh Foaming Cleanser | $32 | 5 fl oz | $6.40/oz
