Ideasthesia: Why We Shouldn’t Refer to Women as “Girls”

Two abstract shapes, one with sharp, pointy edges, one with round globular edges.
Which is a bouba and which is a kiki?

“Synethesia” is the phenomenon of one sensory stimulus triggering another simultaneously. For example, individuals may associate letters with specific colors, word sounds with specific tastes, smells with specific tactile responses, etc. In other words, individuals with synethesia experience certain senses at the same time automatically.